Top 5 Trends That Are Making Video Marketing Skyrocket

Digital Marketing, an off -spring of the massive digital revolution that has taken place. An aspect of Digital Marketing that is specifically gaining prominence is Video Marketing. Ever imagined videos to be as useful? Well, hear the trends speaking.

This trend stands evidence to the consistent innovation that is taking place in the structures of marketing. From explainer videos to animated ad films, from infographics to entertainment based videos, the field of video marketing is the most eventful corner of the already action-packed world of web.

Is Video Marketing really that eventful? Yes, it is! Being a visual medium, it is bound to constant innovation and trends. It is an ever changing platform that keeps presenting itself to us in a new shape every single time.

Here is a list of the latest video marketing trends that are clearly taking over the field by storm.

Live Videography: Live Videography is one of the most trending videography trends of late. Extremely useful for events, product launches and a plethora of other avenues, Live videos are a great tool for video marketing. The biggest advantage of Live videos lies in how they enhance user engagement drastically. Live videos are also very realistic since it is perceived that live telecasting cannot be and is not modified in ways desirable to a brand’s self-image. A great example of Live video marketing is Buzzfeed.

360 degree Videos: 360 degree videos are the biggest realistic touch to the concept of video marketing. They not just offer better visuals but also make the content more understandable for people. They are often very catchy and attract high traffic rates. Thomson Holidays uses 360 degree videos to show travel locations.

Video and E-Learning: Explainer videos are booming at their highest pace. E-learning platforms are switching to videos and have left their ppt presentations far behind. Explainer videos put across the purpose of your business in an easy to understand way. This helps you reach out to multiple clients and consumers. Hubspot, Moz are famous brand that use Videos for e-learning.

Co-Creation with Consumers: People these days enjoy and find it easier (thanks to smartphones) creating videos as much as they love consuming it. Brands these days are coming with challenges on Social media which requires people to post videos of themselves adhering to the challenge’s theme. A strategy like this is a very engaging way of promoting your brand. Kitkat is known for the innovative challenge they recently came up with.

VR: Virtual Reality is an infectious trend. Not as popular among brands (as among gamers), VR is an untapped tool in Video marketing that has massive potential. VR enhances the experience of video consumption among the audience making it interactive, engaging and very effective. McDonald’s and Uber introduced Free VR sets for their customers.

As we saw, Video marketing is taking over Digital Marketing. It has a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.

Bangalore is the hub of creative agencies. There are a bunch of creative agencies that operate here

Posted in Uncategorized | Comments Off

The Best E-Commerce Marketing Calender Plan

Not everyone has a planned up map that they need and in today’s date eCommerce is at its boom and it is projected that it will increase to $4.058 trillion by 2020, which is really a very big number.

So here we have a solid plan making you go through what actually works.

1) Build Up Your Base
Hire up understanding and the right people for your WooCommerce business. Plan according where you want to see your business reach. Build social media profiles, email subscriber list, automation services like MailChimp.

Some plugins that can greatly help you are-

For Marketing Automation Management- Hubspot WooCommerce Integration Pro,Mautic WooCommerce Integration.

2) Start Content Marketing
Make your content rich and keep track of what your competitors are doing.

Try to analyze the industry’s good content.

Share your content on social channels.

Show them what they can make, not what you have.

Use SEO research for blog creation.

3) Social Media Platform
Use Social media ROI(use UTM codes, using built-in analytics).

Interact with your fans.

Use paid options properly to increase your traffic.

4) Attract Customers

Use Google Adwords for your ads which can be highly responsive. Correct audience and use of efficient and effective keyword is most important.

Eyes take customers to products that look attractive. Use plugins like WooCommerce Gift Card to attract customers through attractive cards.

Offering them points for their purchase may do the same. Use Woocommerce points and rewards.

to by offering them points and coupon codes.

5) Use Email Marketing
Personalize tour emails so that your customers feel valued.

Personalize your messages according to their age, location, and industry.

Use an influencer marketing campaign.

6) Observe and Learn
Analyse properly the results which you got.

Learn from your mistakes.

Use Google Analytics(free tool) to analyze your consumers.

Analyse, learn from your mistakes and improve

7) Attract More Traffic
Traffic!! Something that every storekeeper craves for.

Offer discounts/coupon using plugins available at WordPress and codecanyon.

Use a Free with scheme for your products.

Use holidays and festive season to boost up your sales(Black Friday, Thanksgiving, Cyber Monday etc.)

8) Grow Using Affiliate Partnerships
Use your main page to create affiliates by providing a section for it.

Review before you affiliates.

9) Find Sources That Generate More Traffic
Focus on better CPC.

Reanalyze your data and look for improvement on your site.

Update old adds with good content by taking ideas from those which are doing good.

10) Create A Strategy With Your Teammates
Take help of your teammates to build a fantastic strategy from the results so far because they have been with you from the beginning.
United we stand, divided we fall.

11)Start Some Free Services And Products.

Everyone loves free stuff. Start a giveaway.

Think of quizzes or contests with free gifts and prizes.

Yay!! thanks for the gift.

Now you can see your traffic spike.

It is an effective and simple way. Obstacles may come, but learn to improve and move up. Thanks for reading

Hope this helps you.

Posted in Uncategorized | Comments Off